MYWORK
Over the years I’ve brought together my skills in strategy, storytelling, design and digital to help meaningful organisations thrive online. Below is a selection of projects I’ve led or collaborated on, spanning rebrands, site builds, SEO growth, and community engagement.
I worked with Purplefish to completely rebrand and rebuild their website, capturing the balance of human insight and tech-led strategy at the heart of what they do.
From concept through to delivery, I led the structure, UX and SEO. The site delivered a 60 percent rise in organic traffic within the first year.
Platform: Wordpress & Elementor
citizensforculture.info
I collaborated with the creative director to design and launch a site that reflects Citizens for Culture’s bold, community-led mission.
I created flexible layouts for events, news and team profiles, with a clean admin setup to ease updates for the client. I also manage their monthly HTML emails and ongoing performance improvements.
Platform: Wordpress & Elementor
specialyoga.co.uk
I supported the redesign of the Special Yoga website to simplify a previously cluttered and confusing user experience. The new layout helps parents, teachers and therapists clearly understand the training offer and find what they need. It also improved SEO visibility, with terms like “yoga for autism” now ranking on the first page.
I run all mailing campaigns through Kajabi and regularly create custom landing pages to support Meta advertising. I’m currently rebuilding the site on Kajabi to better integrate marketing, e-commerce and course delivery.
Platform: Squarespace & Kajabi
I was first brought in to audit the main Weston Hospicecare site, where I improved load speed and Lighthouse scores by optimising plugins and cleaning up the backend. Off the back of that, I was asked to lead the design and build of a dedicated staff wellbeing microsite.
Working with a designer, I created a clean, accessible layout that gives staff easy access to resources and their wellbeing champions.
Platform: Wordpress & Elementor
yogafurie.com
I worked on the Yogafurie website to improve structure, user flow and clarity across a wide offering, including classes, teacher trainings, retreats and their reforestation project.
My role included directing blog content, sourcing imagery, creating landing pages and supporting online class integration.
Platform: Wordpress & Elementor
This is my own site, created to reflect my teaching style and voice as a yoga practitioner. It uses strong visual design, handwritten copy and a spacious layout to share my approach to meditation and yoga.
Platform: Wix
anderttysma.com
This was the first website I built for a client. Andert, a Berlin-based composer, needed a simple, cinematic site that matched the tone of his music. He had no existing assets, so I handled everything from layout to structure to content setup.
The result is a minimal site that reflects his aesthetic and is easy for him to update without needing technical help.
Platform: Squarespace